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The prudent investor : A balanced portfolio is recommended to work towards medium-term to long-term financial goals. A prudent investor require an investment strategy which will cope with the effects of inflation and tax. Calculated risks will be acceptable to achieve greater returns. The profile of a prudent investor may be parents planning for their children's higher education or it is simply that of an investor saving for retirement.

The assertive investor : The investor is probably earning sufficient income to invest most funds for capital growth. Prepared to accept high volatility or fluctuations with a primary concern to accumulate assets over the medium to long term. Therefore a balanced portfolio is required but more aggressive investments may be included. An investor with this profile could typically be in the 30 - 45 age group with young children. It is not uncommon that these young families are burdened by commitments such as car, home loan repayments and child-related costs which will leave very little savings. With at least 10 years left in the workforce , these investors plan to build a nest-egg by retirement by investing regularly over the medium to long term.

The aggressive investor : An investor who is prepared to compromise portfolio balance to pursue potentially higher long-term gains. The investment choices are diverse but carry a higher level of risk. Security of capital is secondary to the potential for wealth accumulation. A growth portfolio will be suited for a retirement plan of young adults in their 20's or 30's who have at least 20 years of working years.

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