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Issue No.63

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Investment Advertising

This article is reproduced with permission from
Normandy Advisory Services Sdn. Bhd (Licensed Investment Advisor)
15th Floor Menara Multi-Purpose, No 8 Jalan Munshi Abdullah, 50100 Kuala Lumpur
Tel : 03 - 469 5560 Fax : 03 - 294 5561


This article is copyright and no part of it may be reproduced in any form without the prior consent of Normandy Advisory Services


To contact Normandy

Email:nassb@po.jaring.my

Check the projections

Some investments make projections and claim that investors can expect a certain amount of money after say 20 years. Consider this, "you will get more than X after investing as little as X per month for say 15 years". The line may move you but does the amount projected take into the consideration the effects of inflation or taxation which are expected to give less than what it is worth on the surface.

Always treat projections with caution. Calculate what will happen to the projections if it goes wrong - is it inflation is actually higher than what is generally expected?. What you get at the end of the day may be very different. The current crisis afflicting the region have forced many to revise their investment return forecasts sharply lower.

The sum of say RM500,000 could only be worth around RM220,000 using an inflation rate of 4% 20 years from now. Always remember, inflation eats away the buying power of your money. After taking into the effects of inflation and taxation, you may feel that the returns projected are not so attractive anymore.

In addition, fees charged over the period could significantly affect how much you get at maturity date. However, there are some investments which take into consideration both the "hidden' factors.




Be especially careful if you come across "guaranteed" financial products. The word "guarantee" normally catches the eyes of many investors. Although such products have yet to make their mark in the local market, they are commonly found in other markets.

Words such as "secure", "guaranteed", "safe", "risk-free", "protected" and "promise" can be misleading in an advertisement/or promotional material, unless it is appropriate. An advertisement and/or promotional statement should not give the impression that the investment will always increase in value.

In case you do come across such products elsewhere, study them carefully. Ask yourself how long does the guarantee last? Some investments may have limited guaranteed period. If it does have a limited time frame, what will happen to your investment after the guarantee expires. Most importantly, check who is offering the guarantee.

Note that capital guaranteed products only guarantee your capital and not the return. It simply means that you will get back what you put in. Again, there may be some conditions attached to such products. Some funds will only give you full capital protection if you lock-in your funds over the life of the investment. The fees charged are also generally higher than normal investments.

In Malaysia, to protect investors, the Companies Act, 1965 regulates the contents of prospectus issued by companies seeking listing on the KLSE. In addition, there are also other regulatory bodies such as the SC which issues guidelines for the protection of investors.

The Securities Commission (Unit Trust Scheme) Regulations 1996 prescribes the manner in which unit trust advertisements, releases, statements and reports may be used. Among others, the Regulations permit the issuance of advertisements and promotional materials that have been issued with the written consent of the Securities Commission (SC).

Under the unit trust scheme in Malaysia, the prospectus and supplementary prospectus (if any) must be registered by the Securities Commission (SC). In this regard, the prospectus, must, in addition to the information required under the Regulations, contain the information required by these Guidelines.

The SC guidelines require that comparisons between two or more unit trust schemes, or between two or more investments alternatives, to be be fair, reasonable, accurate and be based on similar time periods.

Performance figures quoted or referred to in an advertisement and/or promotional material should be independently sourced or verified. Performance figures displayed must be actual rather than hypothetical results. Annualized returns are generally acceptable if the actual returns for all the individual years are shown in addition.

While there are appropriate guidelines on investments, the onus is on the issuers of prospectuses and brochures to ensure that comparisons with alternative investments or savings vehicle explain clearly any relevant differences in guarantees, fluctuation of principal and/or returns, insurance, and any other factors necessary to make such comparisons true and fair.

Investors are advised to read and understand the contents of the prospectus before investing. Among others, investors should consider the fees and charges involved, the price of security and dividends or interest payable. Prices may go down as well as up. The past performance of a security should not be taken as indicator of its future performance.

If you allow yourself to be mislead by unrealistic claims it is your investments that would suffer. As the saying goes "caveat emptor". At the end of the day, the final responsibility lies with the investors.

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Reproduced with permission from Normandy Services Sdn Bhd, Email:nassb@po.jaring.my Tel:603-4695560 Fax:603-2945561

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